CDIC’s Fin Lit for the Win Contest

Official Rules 

This contest is open to Canadian residents only 

and is governed by Canadian law.

1.    CONTEST PERIOD

The CDIC’s Summer FinLit Contest (the “Contest”) begins on June 6, 2022 at 9:00:01 a.m. ET and closes on July 18, 2022 at 11:59:59 p.m. ET (the “Contest Period”). By participating in this Contest, you agree that you have read and agree to be bound by these Official Rules (the “Rules”), you meet the Contest eligibility requirements and that you will comply with and abide by these Rules and the decisions of the Sponsor (defined below) whose decisions shall be final and binding in all matters that relate to this Contest. The Contest is administered by Launchfire Interactive, Inc. (“Launchfire”) on behalf of the Canadian Deposit Insurance Corporation (“CDIC” or the “Sponsor”).

2.    ELIGIBILITY

The Contest is open to all legal residents of Canada who have reached the age of majority in their province/territory of residence at the time of entry. The following persons are not eligible to participate in the Contest: (a) employees, representatives or agents of (i) Launchfire or CDIC, (ii) any entity involved in the development, production, administration, or fulfillment of the Contest, and (iii) affiliates, prize suppliers, and advertising/promotion agencies of an entity referred to in (a)(i) or (a)(ii); and (b) immediate family members (parent, spouse, sibling or child) of a person referred to in (a), and those with whom such persons are living whether related or not. Entities referred to in (a)(i) to (a)(iii) are referred to in these Rules as “Contest Parties”.

3.     HOW TO REGISTER

NO PURCHASE NECESSARY TO ENTER OR WIN. To register, visit www.cdicfinlit.ca (the “Contest Website”) during the Contest Period and follow the on-screen instructions to complete the registration process, which will require you to: (i) provide your first name, last name, and email address; (ii) create a password (that can be used along with your email address to log in on the Contest Website); and, (iii) signify that you have read and agree to be legally bound by the terms and conditions of these Rules. Once you have fully completed the registration process with all of the required information, click the 'Continue' button to complete your registration (your “Registration”). To be eligible, your Registration must be fully completed, submitted and received in accordance with these Rules during the Contest Period. There is a limit of one (1) Registration per eligible Contest participant (each an “Entrant”) and per email address. For greater certainty, you only need to register one (1) time in this Contest, and you may only register once for the Contest. Multiple Entrants are not permitted to share the same email address.

4. HOW TO OBTAIN GAME PLAYS

The Contest includes an online grid game (the “Game”) that takes place on the Contest Website (see Section 5 below for details). In order to play the Game, you will first need to receive Game plays (each, a "Game Play"). After submitting your Registration in compliance with these Rules (as determined by the Sponsor at its sole discretion), you will automatically receive one (1) Game Play through the online Contest Website. You can receive additional Game Plays through the various options set forth below, during the Contest Period, by following the on-screen instructions available on the Contest Website following Registration.

  1. Answer Quiz Questions: There will be a total of fifteen (15) multiple-choice challenge questions appearing on the Contest Website. You will receive one (1) Game Play for each question you answer correctly (as determined by the Sponsor at its sole discretion), for a total maximum of fifteen (15) Game Plays for correctly answering all quiz questions. You can only answer each question correctly once. You can attempt to answer a question as many times as you like until you answer it correctly. You must answer a question correctly in order to advance to the next question. To answer a challenge question, follow the Contest Website on-screen instructions and you will first be presented with: (i) one of the challenge questions; (ii) multiple answers to choose from; (iii) a "Submit" button; and (iv) a "Hint" button, which if selected will open a link (the "Link") to assist you in finding the answer. Once the "Hint" button is selected, the Link will open a new browser window and you will then be required to search for the correct answer to the applicable challenge question. Once you have found what you believe to be the correct answer, select the corresponding answer from amongst the multiple answers to choose from and click the “Submit” button.
  2. Follow @CDIC_CA on Twitter®: If you enter your Twitter username on the “FOLLOW US on Twitter” page on the Contest Website and select the “Confirm” button, you will receive five (5) Game Plays (upon verification by the Sponsor that you are “Following” @CDIC_CA on Twitter). You may only earn a maximum of five (5) Game Plays via this option.
  3. Watch videos: If you visit the “WATCH VIDEOS” page on the Contest Website, you will be presented with three (3) videos (each, a "Video"). For each Video you watch in its entirety (as determined by the Sponsor in its sole and absolute discretion on the basis of its official records), you will receive five (3) Game Plays. You may only earn a maximum of nine (9) Game Plays via this option (three (3) Game Plays per Video).
  4. Entering Code Words:You will be awarded two (2) Game Plays for each unique code word you enter via the “Enter Code Words” page on Contest Website during the Contest Period. Code words will be released on Facebook (https://www.facebook.com/CDICSADC/) and Twitter (https://twitter.com/CDIC_ca) (all as determined by the Sponsor in its sole and absolute discretion). You may only enter any unique code word once and you may only earn a maximum of ten (10) Game Plays during the Contest Period pursuant to this option.

Each Game Play obtained per this section 4 of the Rules can only be used once when playing the Game, as outlined in section 5 below. A used Game Play expires immediately upon use.

Limit of forty (40) Game Plays (and corresponding Game Iterations, defined below) per Entrant, per email address during the Contest Period, regardless of method of entry. Multiple participants are not permitted to share the same email address. Any attempt by any participant to obtain more than the stated number of Game Plays by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that participant’s Game Plays (and corresponding Entries, as applicable) and that participant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification.

5. HOW TO PLAY THE GAME 

To play the Game, you must first register for the Contest (see Section 3 above for details regarding how to register). Once you have completed your Registration for the Contest, login to the Contest Website, follow the on-screen instructions to use one (1) Game Play to begin an iteration of the Game (each, a "Game Iteration") and you will be presented with the Game board (the "Board"), which consists of 7 x 7 obscured squares (each, a "Square").

There are different types of Squares on each Board and the table below describes the types of Squares, their corresponding effect and prevalence on the Board during any given iteration of the Game.

The purpose of the Game is to select Squares (each, a "Selection") in order to receive Entries into the Prize Draws without causing a Game Over in connection with Roadblock Squares. As explained below, Entries into the Prize Draw(s) that are collected in a particular Game Iteration will be lost if a Game Over is caused during that Game Iteration.

Every Board in a Game Iteration will contain between one (1) and four (4) Prize Draw Entry Squares (the specific number of Prize Draw Entry Squares per Game Iteration will be randomly allocated by the Sponsor’s system, in its sole discretion). All other types of Squares that are not Prize Draw Entry Squares are randomly allocated by the Sponsor’s system, in its sole discretion, in each Game Iteration. The placement of all Squares on the Board in a Game Iteration will be automatically pre-selected by the Sponsor’s system in its sole and absolute discretion.

Square Type 

Effect 

Quantity

General Square 

These have no effect. 

Randomly determined per Game Iteration.

Roadblock Square 

The first two (2) times you make a Selection of this Square type in a Game Iteration, you will be presented with a multiple choice quiz question that you must answer correctly to continue the Game Iteration, failing which the Game Iteration will be over (a “Game Over”). Before answering the question you must first click on a link, which takes you to a web property where the answer can be found. Once the link has been clicked, you will have the ability to answer the question (and you may only answer the question once). If you answer the multiple choice quiz question correctly, then you will be able to continue playing. However, the third time you make a Selection of this square type in the same Game Iteration will constitute an automatic Game Over. For further clarity, you only have one (1) chance to answer a Roadblock Square multiple choice quiz question correctly.

Randomly determined per Game Iteration.

Entry Multiplier Square

Each time a Selection is made of this Square type in a Game Iteration, you will multiply the Entries you have the chance to receive in that same Game Iteration by two (2) times. For certainty, if you land on this Square type, you will double your potential Entries.


For example, if you uncover one (1) Prize Draw Entry Square followed by one (1) Entry Multiplier Square in a Game Iteration, you will have the chance to receive two (2) Entries into the associated Prize Draw (1 Entry multiplied by 2).

Randomly determined per Game Iteration.

Flashlight Icon Square

Each time a Selection is made of this Square type in a Game Iteration, each Square adjacent to the Selected Flashlight Icon Square (top, bottom, right, left, and diagonal) that has not yet been Selected will be automatically un-obscured to reveal their Square type. Each adjacent Square that is automatically un-obscured will result in the corresponding effect (for example, if an adjacent Square is a Roadblock Square, you must correctly answer the quiz question or be subject to a Game Over as set out above).

Randomly determined per Game Iteration.

Prize Draw Entry Square

Each time you make a Selection of this Square type in a Game Iteration, you will have the chance (as explained below) to receive either one (1) Entry, two (2) Entries or three (3) Entries (each, an “Entry”) into a Prize Draw (defined below). The specific number of Entries that you will have the chance to receive (between one (1) and three (3) Entries) and the specific Prize Draw (defined below) in which such Entries will be allocated in relation to a Selection of this Square type in a Game Iteration will be randomly determined by the Sponsor’s system, in its sole discretion, and indicated on-screen upon making the Selection. For example, you may receive between one (1) and three (3) Entries allocated into the Fourth Prize Draw (defined below) upon making a Selection of this Square type in a Game Iteration. Each Entry allocated to the Fourth Prize Draw (defined below) shall be referred to as a “Fourth Prize Entry”. Each Entry allocated to the Third Prize Draw (defined below) shall be referred to as a “Third Prize Entry”. Each Entry allocated to the Second Prize Draw (defined below) shall be referred to as a “Second Prize Entry”. Each Entry allocated to the Grand Prize Draw (defined below) shall be referred to as a “Grand Prize Entry”. A Game Iteration will come to an end (an “End”) once you have landed on all available Prize Draw Entry Squares on the Board (which, as set out above, will be between one (1) and four (4) Prize Draw Entry Squares per Game Iteration) prior to causing a Game Over.

Randomly determined per Game Iteration.

Game Play: 

From the starting position on the Board, you will be invited to move (i.e., un-obscure) one Square at a time in any direction on the Board by making a Selection. If after making a Selection you have not caused a Game Over or an End, then you may follow the on-screen instructions and choose to either: (i) end the current Game Iteration, in which case all of the potential Entries you were eligible to receive during such Game Iteration will be saved; or (ii) make another Selection.

If the Game Iteration automatically comes to an End because you have landed on all available Prize Draw Entry Squares on the Board for such Game Iteration prior to causing a Game Over, your potential Entries collected during such Game Iteration will automatically be saved. However, if after making a Selection you cause a Game Over during the Game Iteration, then the Game will end and any potential Entries you were eligible to receive during such Game Iteration will be lost.

After a Game Iteration has ended (whether through a Game Over or otherwise), you may begin a new Game Iteration until you have run out of Game Plays or the close of the Contest Period, whichever occurs first.

For certainty, Entries collected throughout a Game Iteration represent only potential Entries into the Prize Draws until they have been saved. Such potential Entries will be lost if you cause a Game Over (as explained above) before the Entries are saved.

6.    LIMITS AND VERIFICATION

All Registrations, Game Plays, Games, Game Iterations Selections, Entries, quiz answers, code words and any other type of information used or submitted in connection with this Contest (collectively, “Contest-related Information”) and Entrants are subject to verification at any time and for any reason. If it is discovered by the Sponsor (using any evidence or other information made available to or otherwise discovered by the Sponsor) that any person has attempted to: (i) exceed any of the limits stated in these Rules; and/or (ii) use multiple names, identities, accounts, email addresses, and/or any automated, macro, script, robotic or other system(s) or program(s) to enter or otherwise participate in or to disrupt this Contest; then he/she may be disqualified from the Contest in the sole and absolute discretion of the Sponsor. The Sponsor reserves its right, in its sole and absolute discretion, to require proof of identity, eligibility and/or compliance with these Rules (in a form acceptable to the Sponsor – including, without limitation, government issued photo identification): (i) for the purpose of verifying an individual’s eligibility to participate in this Contest; (ii) for the purpose of verifying the eligibility and/or compliance of any Contest-related Information submitted (or purportedly submitted) with these Rules; and/or (iii) for any other reason the Sponsor deems necessary, in its sole and absolute discretion, for the purpose of administering this Contest in accordance with the letter and spirit of these Rules. Failure to provide such proof to the complete satisfaction of the Sponsor within the timeline specified by the Sponsor may result in disqualification in the sole and absolute discretion of the Sponsor. The sole determinant of the time for the purposes of this Contest will be the Contest server machine(s). Disposable email addresses cannot be used for the purposes of this Contest. Sponsor is not responsible for any lost, late, incomplete, invalid, unintelligible or misdirected Contest-related Information, which will be disqualified. In the event of a dispute as to who has submitted any given Registration, the authorized holder of the email address used to register will be deemed to be the registrant. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. An Entrant may be required to show proof of being the applicable authorized holder of the email address associated with the Registration in question. All Contest-related Information is the sole and exclusive property of Sponsor. For greater certainty, Entries and Game Plays remain the sole and exclusive property of the Sponsor and can be revoked or invalidated by the Sponsor at any time and for any reason (as determined by the Sponsor in its sole and absolute discretion), and Entrants will not be granted any type of rights (including without limitation property rights) in or to Entries or Game Plays. The Sponsor reserves the right to contact any registrant whose email address is submitted as part of this Contest for the purpose of administering this Contest.

7.    THE PRIZES AND THEIR RESPECTIVE APPROXIMATE RETAIL VALUES

There are six (6) prizes available to be won (the “Prizes”): 

Each Prize must be accepted as awarded and is not transferable or assignable (except as may be specifically permitted by the Sponsor in its sole and absolute discretion). Sponsor reserves the right, in its sole and absolute discretion, to substitute any Prize, or a component thereof, with a prize of equal or greater value, for whatever the reason. All of the features and characteristics of the Prizes, unless otherwise explicitly provided herein, are at the Sponsor’s sole discretion. Limit of one (1) Prize per person.

8.     PRIZE DRAW 

On July 20, 2022 (the “Draw Date”) in Ottawa, Ontario at approximately 12:00 p.m. ET, Launchfire will perform separate random draws (the “Grand Prize Draw”, the “Second Prize Draw”, the “Third Prize Draw” and the “Fourth Prize Draw”, each, a “Prize Draw”), as follows (in this order): 

  1. Grand Prize Draw: During the first Prize Draw, one (1) eligible Entrant will be selected as the potential Grand Prize winner from among all eligible Grand Prize Draw Entries. The odds of winning the Grand Prize will depend on the number of eligible Grand Prize Draw Entries.
  2. Second Prize Draw: During the second Prize Draw, one (1) eligible Entrant will be selected as a potential Second Prize winner from among all eligible Second Prize Draw Entries. The odds of winning a Second Prize will depend on the number of eligible Second Prize Draw Entries.
  3. Third Prize Draw: During the third Prize Draw, two (2) eligible Entrants will be selected as potential Third Prize winners from among all eligible Third Prize Draw Entries. The odds of winning a Third Prize will depend on the number of eligible Third Prize Draw Entries.
  4. Fourth Prize Draw: During the fourth Prize Draw, two (2) eligible Entrants will be selected as potential Fourth Prize winners from among all eligible Fourth Prize Draw Entries. The odds of winning a Fourth Prize will depend on the number of eligible Fourth Prize Draw Entries.

Launchfire or its designated representative will make a maximum of three (3) attempts to contact each potential Prize winner via the email address provided at the time of Registration within two (2) days of the Draw Date. If a potential Prize winner cannot be contacted within two (2) days of the Draw Date, then such potential Prize winner will be disqualified (and will forfeit all rights to his/her applicable Prize) and the Sponsor reserves the right, in its sole and absolute discretion, to randomly select an alternate eligible Entrant from among the remaining applicable Entries (in which case the foregoing provisions of this section shall apply to such new potential Prize winner, with the necessary amendments).

BEFORE BEING DECLARED A CONFIRMED PRIZE WINNER, each potential Prize winner will be required to: (a) correctly answer a mathematical skill-testing question without mechanical or other aid; (b) sign and return within seven (7) days of notification the Sponsor’s declaration and release form, which (among other things): (i) confirms compliance with these Rules; (ii) acknowledges acceptance of the applicable Prize as awarded; (iii) releases Contest Parties, Facebook, Twitter, and each of their respective officers, directors, employees, agents, representatives, successors and assigns (collectively, the “Releasees”) from any and all liability in connection with this Contest, his/her participation therein and/or the awarding and use/misuse of the applicable Prize or any portion thereof; and (iv) agrees to the publication, reproduction and/or other use of his/her name, image, any other likeness and/or statements about the Contest without further notice or compensation, in any publicity or advertisement carried out by the Sponsor worldwide, in perpetuity and in any media. If a potential Prize winner: (a) fails to correctly answer the mathematical skill-testing question; (b) fails to return the properly executed declaration and release form within the specified time; and/or (c) cannot accept the applicable Prize as awarded (for any reason); then he/she will be disqualified (and will forfeit all rights to the applicable Prize) and the Sponsor reserves the right, in its sole and absolute discretion, to randomly select an alternate eligible Entrant from among the remaining applicable Entries (in which case the foregoing provisions of this section shall apply to such new potential Prize winner, with the necessary amendments).

9.     PRIVACY

Launchfire is collecting personal data about Entrants for the sole purpose of administering this Contest on behalf of the Sponsor.

By entering this Contest, each Entrant expressly consents to the collection, use, disclosure and storage of their personal information for the purpose of administering the Contest and as outlined in Launchfire’s privacy policy (which is available at https://www.launchfire.com/privacy). ). You may withdraw consent to use your personal information at any time. Your use of Facebook is subject to the Facebook Privacy Policy (available at: https://www.facebook.com/privacy/explanation).Your use of Twitter is subject to the Twitter Privacy Policy (available at: https://twitter.com/privacy). Launchfire will not communicate information (including marketing communications) to any Entrant, unless otherwise expressly consented to by the Entrant, or for the purpose of confirming a Prize winner (outlined above in section 8) or otherwise to administer this Contest in accordance with these Rules. Any such communication will be sent by electronic means, such as by email. Entrants may at any time opt out of receiving such materials by following the unsubscribe instructions provided at the bottom of any of these communications. Launchfire will not disclose personal data about Entrants to CDIC in connection with this Contest (except as may be required or permitted by law or as required to administer the Contest and the awarding of Prizes).

10.    GENERAL CONDITIONS

This Contest is subject to all applicable federal, provincial and municipal laws and regulations. Void where prohibited by law.

The decisions of the Sponsor with respect to all aspects of this Contest are final and binding on all Entrants without right of appeal, including, without limitation, any decisions regarding the eligibility/disqualification of Entrants or any Contest-Related Information.

The Releasees will not be liable for: (i) any failure of the Contest Website or any other website; (ii) any technical malfunction or other problems relating to the telephone network or lines, computer on-line systems, servers, access providers, computer equipment or software; (iii) the failure of any Contest-Related Information to be received by the Releasees for any reason including, but not limited to, technical problems or traffic congestion on the Internet or at any website; (iv) the failure of any customer to receive an Entry, Game Play or Game Iteration for any reason whatsoever; (v) any injury or damage to an Entrant’s or any other person’s computer or other device related to or resulting from participating or downloading any material in the Contest; and/or (vi) any combination of the above.

If due to printing, production, online, internet, computer or other error of any kind, more Prizes are claimed than intended to be awarded according to these Rules, Sponsor reserves the right, at its sole and absolute discretion, to conduct a random drawing from amongst all eligible Prize claimants whose claims have not yet been redeemed to award the remaining number of advertised Prizes. Prizes will stop being awarded in the event Sponsor becomes aware of an error respecting the number of prizes. In no event will the Sponsor be liable for more than the stated number of Prizes in these Rules.

The Sponsor reserves the right, subject only to the approval of the Régie des alcools, des courses et des jeux (the “Régie”) in Quebec, to withdraw, amend or suspend this Contest (or to amend these Rules) in any way, without prior notice, for any reason whatsoever. Without limiting the foregoing, if for any reason the Contest is not capable of running as originally planned, for example as a result of error, technical problem, computer virus, bugs, tampering, unauthorized intervention, fraud, technical failure or any other cause beyond the reasonable control of the Sponsor that interferes with the proper conduct of this Contest as contemplated by these Rules. Any attempt to deliberately damage the Contest Website or to undermine the legitimate operation of this Contest or any aspect of this Contest is a violation of criminal and civil laws and should such an attempt be made, the Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law. The Sponsor reserves the right, subject only to the approval of the Régie, and without further notice, to adjust any of the dates and/or timeframes stipulated in these Rules, to the extent necessary, for purposes of verifying compliance by any Entrant or any Contest-related Information with these Rules, or as a result of technical problems, or in light of any other circumstances which, in the opinion of the Sponsor, in its sole and absolute discretion, affect the proper administration of the Contest as contemplated in these Rules.

Without limiting the generality of the forgoing, the Sponsor reserves the right, in its sole and absolute discretion, to: (i) administer an additional test of skill or an alternate test of skill; and/or (ii) in the event of difficulty using the Contest Website, playing the Game or accessing any other Contest-related content, upon request submitted to [email protected] prior to the close of the Contest Period, arrange for the provision of communication supports or alternative accessible formats; at any time as it deems appropriate based on the circumstances, to address disability issues and/or to comply with applicable law.

All unclaimed Prizes will not be awarded. If a potential winner is found to be ineligible, declines to accept a Prize or in the event that a Prize confirmation or Prize is returned as undeliverable, the applicable Prize will be forfeited and may be awarded to an alternate winner as described above at the Sponsor’s sole and absolute discretion.

In the event of any conflict or inconsistency between the English version of these rules or other statements contained in any Contest-related materials, including the Contest Website, the French version of these Rules, and/or print or online advertising; the English version of these Rules shall prevail.

Subject only to the following paragraph, the Contest shall be governed by and construed in accordance with the laws of the Province of Ontario without regard to Ontario conflict of law principles, and all Entrants consent to the jurisdiction and venue of the Province of Ontario.

For Quebec residents: Any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie des alcools, des courses et des jeux for a ruling. Any litigation respecting the awarding of a prize may be submitted to the board only for the purpose of helping the parties reach a settlement.

The Contest is in no way sponsored, endorsed or administered by, or associated with any social media platform (including Twitter and Facebook) (each, a “Social Platform”). Any questions, comments or complaints regarding the Contest must be directed to the Sponsor and not to a Social Platform. Each Social Platform is hereby completely released of all liability by each Entrant in this Contest. You understand that by participating in the Contest you are providing your information to Launchfire on behalf of the Sponsor, and not to any Social Platform (except as otherwise specified in the applicable Social Platform terms). Any questions, comments or complaints regarding the Contest must be directed to Launchfire on behalf of the Sponsor and not to any Social Platform.